The Australian online sportsbetting group Sportingbet, has entered into a partnership with V8 Supercars, Australia’s most popular motorsport series. The partnership sees the launch of a new, V8-branded betting site – V8bet.com.au – to serve the many enthusiasts for the sport.
 
The agreement, although opening up an entirely new sector, represents an extension of the white label online gamblng site business model in Aussie sportsbetting, where several top football clubs have joined up with betting groups in online ventures recently.

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Sportingbet CEO Peter Sullivan explained: “V8bet will have a range of motorsport markets that have never been seen before in Australia with everything from our normal win markets to quinellas, head to heads, lap times and many more. V8bet will also have betting on all our regular horse racing, AFL, Rugby League and a huge range of other sports on top of all the new motorsport markets. It will be the one stop shop for punters and particularly those with an interest in V8’s and other forms of motorsport.“
 
Sullivan revealed that revenues from the site would be split between the partners as has been the case in prior football deals.
 
Tony Cochrane, executive chairman at V8 Supercars, said that the agreement represented a great opportunity for fans to bet in a safe and well established operation that was one of the largest in the southern hemisphere.
 
“You can make a bet on any of the major sports and horse racing, but the V8bet site is designed with a focus on our fans. We welcome Sportingbet to the ever growing stable of leading companies involved in V8 Supercars and we are certain that over time this will prove to be a strong partnership which will help grow our sport.“