Global Betting and Gaming Consultants and BetMarkets have combined to offer a free copy of the 13 page ‘The State of Play' report on current sports betting developments.
The 13 report takes into account the key trends of customer behaviour, the macro economic environment of 2008/09 and historical trends of past recessions to analyse the broad impact of events on the industry through 2009, and then goes further in depth to look at specific regions including USA, Europe and Asia .
Potential drivers for the industry are identified to help combat difficult market conditions, including those services that will offer punters the choice and value that can keep them happy and operator revenues strong.
Readers interested in studying the report can access it here: after answering a few Clarion Gaming questions.