The online football pool activities of UK betting group Sportech plc are now the responsibility of Will Muirhead, who has been appointed managing director of Footballpools.com and takes up a directorship on the main board of directors, according to an announcement from the company this week.
 
Muirhead will oversee the relaunch of Sportech's The New Football Pools scheduled for next (August) month.
 
The experienced Internet executive will be responsible for developing Sportech's existing online football products, building new gaming products, acquiring content businesses, and forming key strategic relationships to further the development of the online business.
 
Prior to joining Sportech Muirhead founded and ran two successful new media initiatives.  In 2006 he launched Tixdaq, which is now the leading provider of data to the live music industry and its consumer facing arm, Tixdaq.com, is the UK's leading event ticket price comparison service. Prior to that, he founded SportEV, a company that devised and implemented strategies and solutions for the world's leading football rights holders including, FIFA, UEFA, Premier League and Serie A.
 
SportEV was acquired by the Press Association in 2005 and currently delivers Premier League video to online and mobile entities in 110 territories worldwide.
 
Ian Penrose, Chief Executive of Sportech, said, "We are delighted that Will has joined us.  He is highly respected within the new media world for his innovative and entrepreneurial approach and his experience of building online businesses from scratch, as well as his relationships within the sports and media worlds, will bring tremendous value to the company.
 
"We are committed to the development of our online businesses.  This appointment fits exactly with our strategy to focus on our core football pools business as the platform for the development of Sportech into the market leading leisure, sport and gaming business with international reach."
 
Commenting on his appointment, Muirhead said: "This is a very exciting time to be joining The New Football Pools, and I am looking forward to establishing it as the favourite online football gaming destination."