Global Interactive Gaming Limited (GIG), has signed a contract with UK bookie Sunderlands Online Limited (Sunderlands) for its SportXction play-by-play sportsbetting system. The product will be integrated into the bookie's website at as well as into several other related European and Asian websites through Sunderlands Vip slotsjoint venture agreements, launching later this year.
Sunderlands does not currently offer its customers any in-run wagering during sporting events.
The initially 18 month deal provides GIG with an undisclosed upfront fee along with a share of the monthly wagering revenue. GIG's revenue share will be subject to certain monthly minimum fees. GIG will furnish the technology and operate the system, while Sunderlands will be responsible for promoting the product through a series of marketing initiatives.
Sunderlands will also provide first level customer support and processing for client financial transactions, although US bets will not be accepted.
Dave Grogan, CEO for Sunderlands commented: "SportXction provides Sunderlands Online with a tre,mendous platform for in-run betting and a first class partner. As one of Europe's fastest growing bookmakers, we are driven  b y meeting the needs and expectations of our customers. We are sure they will be delighted with this service."