Written On 5/19/11 :

Sports betting and e-gaming technology specialist Zukido involved in new offering.
 
The major Gibraltar-based sports betting group Stan James, the original pioneers of in-play betting, has announced that it is now using media streaming in the competitive in-play market.
 
The Zukido-developed application builds upon the Perform media streaming which gives Stan James punters the ability to watch and bet on major sporting events including Grand Slam Tennis, Serie A Football, and International Cricket.
 
Live streaming is the ultimate contextual sports betting stimulus, and is the focus of the in-play product, allowing punters to view the live streams in three different modes, a company spokesman revealed this week. These include a mini-player, a full size cinema view, and a popup. Alongside this sit real time scores and statistics, and live betting on hundreds of betting markets.
 
The new in-play product is multi-lingual, covering 5 languages at launch, and covers the more than 20 sports which Stan James offers in-play. The application includes specialist scoreboards for 6 major sports – Football, Tennis, Basketball, Cricket, Snooker, and Darts but also works with any sport event or market.
 
David Sargeant, commercial director at Zukido, says, "The new in-play product brings media to its core in a way no other bookmaker product does."
 
Denis Kelly, CEO Stan James.com said, "Zukido falls perfectly in line with the best in-play gambling experience that we seek to offer our players. Married to the Perform Live Streaming, the Zukido in-play platform is entirely complimentary to the service."