In-run live wagering specialist provider Global Interactive Gaming (GIG) has signed up SOL (NV) Ltd., a sister company of Sunderlands Online Limited (Sunderlands), utilising the integrated version of its SportXction sports wagering product.
In addition to operating their own gaming website, Sunderlands also provides bookmaking services through white-label, joint venture agreements to European betting shops through its sister company, which is licensed in Curacao. Live in-run wagering using the SportXction software has commenced in affiliated betting shops in Italy, and is expected to be expanded to betting shops in Greece and Cyprus shortly.
Under the terms of an agreement signed in earlier this year, GIG's play-by-play sports betting system will also be incorporated into Sunderlands' own website at Sunderlands.eu, with a launch date scheduled before the end of the year, subject to receiving the necessary approvals from the appropriate regulatory bodies.
Sunderlands did not previously offer its customers any wagering during a sporting event, and the agreement provides GIG with a share of the monthly wagering revenue, subject to certain monthly minimum fees.
The agreement between Sunderlands and GIG is for an initial 18-month term.