Online bingo operator Tombola has contracted the management services and affiliate marketing software of Income Access to power its own affiliate network.
"We are very excited to launch our affiliate program with Income Access," said Dawn Clayton, Marketing Manager at Tombola.
"We have reviewed several providers and believe that Income Access provide the best solution for us with their flexible software package. And with a competitive and rewarding affiliate program, we are hoping to build a strong affiliate network and achieve great results for Tombola and our affiliates."
Online bingo users tend to be community-oriented and loyal, and represent a lucrative niche for online gaming affiliates, Clayton pointed out, saying that the new software provides in-depth tracking reports on campaign performance, allowing operators to optimise marketing efforts.
Tombola and its associated companies are well established in the online bingo business, and have 50 years experience in the terrestrial sector, with licensing from Alderney and servers in Guernsey. The company has its own development team continuously building new games and new features for the firm.