It may just be coincidence, but the latest press release from the UK online bingo operator Tombola.co.uk could be interpreted as a challenge to this week's claims by a bingo information site that Cashcade is the biggest UK bingo provider.
 
The Tombola release claims the firm has always led the way in the UK online bingo market through its management of Sun Bingo and Tombola.co.uk, and quotes independent statistics provider Hitwise to claim that it is officially the most visited bingo website in the UK.
 
Hitwise numbers apparently show that Tombola has more paying players than any other bingo website, however the press release is remiss in not including actual statistics to back its claims.
 
The release goes on to reveal that Tombola plans to consolidate its position with a GBP 7 million above-the-line advertising campaign which will break in August across TV, print and online media. The new TV ads are based around a tropical Tombola island and will feature in ad breaks for some of the UK's most watched shows including Coronation Street and Emmerdale. The tropical island theme is also part of another company marketing push in which GBP100 000 worth of free bingo has seen millions of gratis bingo tickets distributed through popular weekly magazines.
 
Tombola's bingo software is developed in-house, with the company regularly launching new games to attract new players and retain existing fans. The site has 43 chat rooms moderated by over 100 moderators.