Wednesday May 15,2013 : TOTE GOES LIVE WITH POOL BETTING ON FANTASY FOOTBALL (Update)
 
Tote expands to football from horse racing only
 
A deal agreed between UK bookmaker Betfred and TotelFootball earlier this year  has come to fruition with the launch of pool betting on fantasy football made available to the Tote's customers.
 
The game launched this week on Totepool.com signals the Tote's first venture into pool betting outside of horse racing as well as Betfred being the first bookmakers to plug into the TotelFootball network.
 
The game mimics most aspects of traditional fantasy football games, but with two key twists. Competitions only span the course of a weekend, so each game week brings a new chance of success; and customers are able to set variable stakes and win large cash prizes, said a company statement.
 
Customers can enter teams from a variety of top leagues including the English Premier League, the Champions League, La Liga, Serie A and Bundesliga. The success of each customer’s team depends on the real-life performance of their selected players. The better the players perform, the more points each team earns with the top 10 percent of teams after the weekend’s fixtures sharing the prize pool.
 
For the bettor seeking a quicker turnaround, there are 6-aside competitions on live televised fixtures which are played out over one or more live games.
 
Keith McDonnell, Business Development Director for TotelFootball said: “Liquidity is key to the success of any pools betting service and in working with Totepool.com we can quickly drive liquidity which will transform an already great game into an attractive betting proposition offering high returns.”
 
Eddie Bennett, Head of Totepool.com, commented “We are excited to expand our range of pool betting products into football. Given the popularity of fantasy football we view TotelFootball’s fantasy football solution as a logical fit for our ever expanding “Fantasy Pools” proposition.”