The affiliate marketing program Income Access has signed a white label deal that will enable Swedish gambling software provider Trimark to use its tracking platform for gaming operator licensee affiliate activities.
Through the deal, Trimark will offer its gaming operator clients a software solution that can power both their gaming operation and their affiliate network.
Trimark provides online gaming operators with software that can power casino, bingo, lottery, skill and probability games, and the company partnered with Stockholm-listed software developer NYX Interactive and AlphaBet Poker earlier this year to launch online games to Internet players worldwide through a new network poker platform branded the AlphaBet multi-player poker network (see previous InfoPowa reports). Trimark plans to offer its own poker and sports betting in 2009.
The company offers fully managed white label services, with the goal of helping its clients to succeed by providing high-performance games built on a foundation of flexibility and scalability.
"The Income Access affiliate platform provides Trimark licensees with a comprehensive and proven affiliate programme together with access to over 17 000 affiliates," said David Dent, CEO of Trimark. "The programme will be branded Trimark Affiliates and will be jointly promoted by Income Access and Trimark," he said.