According to a report in Brand Republic, a bunch of geeks in southern California has come up with a new form of gambling on the abbreviated social networking site Twitter.com. It doesn't involve hard cash, but wagering your Twitter "followers".
The initiative is described as "experimental" but may already be in conflict with the ground rules on which Twitter functions.
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The premise is that the Twitter fan base constitutes social currency, allowing those who have followers to wager up to five followers per match. Those that win gain more followers, and conversely those that lose will shed followers. Twitter users compete in a series of different rounds, playing first against @BetYerFollowers and then against other willing participants. As well as gaining new followers, winners also collect points, allowing them to progress to new levels.
"As Twitter grows, we've watched the race to accrue followers become a strange obsession," said the founders in a letter to Twitter. "Whenever a sizeable group believes something to be sacred, it historically falls to artists, scientists, and hackers to question and play with that assumption. It is in this curious spirit that we created Bet Your Followers."