Definition 6, an Atlanta-based, independent and interactive marketing agency, has launched TwitterINGO, the first gaming application developed for the popular social networking micro-blogging site, Twitter.com.
The desktop application is similar to Bingo and is complete with 25 keywords on a board. TwitterINGO displays tweets from people that players follow and the board is automatically updated when a keyword is included in an incoming tweet. Games will be played every Tuesday, beginning at 3 P.M. E.D.T. and will last until the first person wins.
"TwitterINGO promotes social gaming and tests the collective knowledge of current industry trends and events discussed by the people you follow," said Michael Kogon, CEO and founder of Definition 6. "This application is an ideal way to extend the relevancy of Twitter in a fun and engaging way, and it helps users see if the people they are following are talking about things that are really relevant."
Keywords for the game have been pre-selected based on industry relevant topics and each week new trending terms will be added and included for game play.
A person wins once five keywords – across, down or diagonal – are highlighted. Winners will then receive an "I Won TwitterINGO" badge that can be placed on their Facebook page or shared over Twitter.
In addition, Definition 6 will display leading players and users who contribute to the most winning boards on the TwitterINGO homepage. By viewing who contributes the most winning tweets, TwitterINGO participants can gauge which Twitter users provide the most valuable information to their followers.
The game is available for download at Twitteringo . In order to play, users must also follow Definition 6 (http://twitter.com/Definition6) on Twitter to ensure they receive an initial tweet to start the game.
"Definition 6 looks forward to providing all Twitter fans and users with another engaging way to enjoy the micro-blogging site and to interact with their social networking community," Kogon said.
Dimension 6 recently secured an investment of $15 million from Navigation Capital Partners, an Atlanta-based middle market private equity group.