12/2/09 – The UK mobile services technology provider Mkodo has launched an innovative mobile marketing tool for the Internet betting and gaming sector branded Txt2Mobi Direct.  The software allows clients to send customers marketing SMS material containing embedded, deep-linking to mobile internet (wap) sites.
 
Companies can use the product to deliver messages to their customers with links straight into the relevant game or betting market on their .mobi site. This obviates the need for the customer to click multiple times through from the home page in order to reach the market of interest to him/her.
 
Key features include:
 
* Personalised, embedded link within SMS to a market/event/game page or a campaign-specific splash wap-page
 
* Customer can view event and market pages and details without logging on
 
* Txt2Mobi Direct can identify the customer as s/he moves to ‘place bet’ and only requires password entry as confirmation
 
* Full reporting is available on click-throughs, customer journey and bets placed

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