December 16,2011 : Paddy Power makes its debut in peer and competitor survey
 
Management Today has published the results of its 21st "Britain's Most Admired Companies" (BMAC) survey where over 200 of the United Kingdom's largest businesses are ranked by peer and competitor review on a range of topics including:
 
–           Corporate reputation,
–           Quality of Management,
–           Financial Soundness,
–           Quality of Goods & Services,
–           Ability to Attract, Develop and Retain Top Talent,
–           Value as a Long Term Investment,
–           Capacity to Innovate, Quality of Marketing,
–           Community and Environmental Responsibility,
–           Use of Corporate Assets
 
Irish bookmaker Paddy Power tops the Gaming sector review, a new inclusion in 2011's survey both in terms of sector and business, coming in at sixth overall across all business sectors.
 
2011's Gaming Sector Rankings reflect as :
 
1.         Paddy Power
2.         William Hill
3.         bwin.party Digital
4.         Betfair
5.         Sportingbet
6.         Ladbrokes
7.         Rank Group
8.         888 Holdings
9.         Tote
10.        Gala Coral