01/16/2012 : DANISH FOOTBALL SPONSORSHIPS FOR UNIBET
3 year deals signed with F.C. København and FC Midtjylland
Unibet Affiliates has announced that the gambling group has finalised 3 year sponsorship deals with F.C. København and FC Midtjylland, currently 1st and 3rd in the Danish Superliga, making the Swedish online gaming operator the exclusive betting partner for both clubs.
Under the terms of the agreements, Unibet will also be stand sponsor in both parken in Copenhagen as well as the MCH Arena in Herning.
"Unibet is focused on being a dedicated gaming operator in Denmark, so we are delighted to announce this partnership with two of the most ambitious clubs in Denmark," Unibet's general manager for Denmark, Kim Olesen, said this week.
"The level of ambition in Copenhagen and Herning accords well with the thoughts we have about our own position in the Danish gaming market. Unibet wants to be the preferred online betting operator in Denmark and the cooperation with F.C. Copenhagen and FC Midtjylland supports our ambition and commitment in the Danish market.
"It is two unique clubs, each with its own sharp profile: FCK has for several seasons demonstrated its international strength and have represented Denmark excellent in the European club competitions, while FCM is strongly rooted in its region and for several years has been developing local football talents from its own academy. "
Anders Hørsholt, CEO of F.C. København said: "Unibet has shown a particular interest and commitment to activate the sponsorship towards F.C. Københavns fans both on and between match days. We are looking forward to this collaboration and are confident that the sponsorship will be of great benefit to Unibet, F.C. København and the fans.”
"Unibet is the closest thing you [can] get to a perfect match with FC Midtjylland," said FC Midtjylland sports director Jens Ørgaard. "Unibet is a well-known operator, and has, like we do, a desire to challenge the established. Unibet understood immediately the potential of our unique regional club cooperation, and could therefore make an offer that was interesting for both FC Midtjylland, but also for our 150 cooperative clubs whom will play an important role in cooperation with Unibet. "