Despite a series of knocks to the online gaming industry, experts in the sector are optimistic about the prospects of internet poker in the US.

Gary Loveman, chairman and chief executive of Harrah's Entertainment, believes that Barack Obama's election earlier this month could be good news for the US poker gaming.

His comments come soon after the George Bush administration moved to finalise the Unlawful Internet Gambling Enforcement Act (UIGEA) 2006 – which would ban online gaming in the country.

Mr Loveman told the Las Vegas Review newspaper that of the politicians elected to Congress, none have expressed their support for banning poker at online casinos.

"This is something we're going to be working hard at and we think the world got easier on this one," he said.

The Poker Players Alliance is currently calling its members to vocalise their opposition to the UIGEA, saying that the government is trying to "sneak" the legalization through at the last minute