The major UK land and online gambling group Ladbrokes and gambling software provider WagerWorks have teamed up to integrate WW premium branded games into the Ladbrokes.com website, using the Orbis Fixed Odds Games Framework (FOGF) platform. The goal for Ladbrokes is to maximise revenues by continuously add fresh content to keep game players engaged, and the first WagerWorks games to be offered on the site include the popular release "Monopoly on a Roll", together with "Multiplier!" – a fixed odds game where players choose the risk and reward.
"WagerWorks is delighted to be associated with such a leading brand as Ladbrokes, a name that has become synonymous with sport, betting and now iGaming," said Tom Kenny, Commercial Director of WagerWorks. "This exciting collaboration is another testimony to the reputation WagerWorks has gained in the marketplace as the world's leading branded content provider".
Andy Harris, games managing director at Ladbrokes, said: "The ability to constantly review our product offering and ensure our players have the latest and best games is paramount. WagerWorks games through the Orbis FOGF platform offer us this flexibility by making excellent fixed odds titles available to our players."
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