The UK betting exchange WBX has launched WBX Mobile, a specially adapted version of WBX for all mobile devices equipped with internet browsers including Apple iPhone and BlackBerry. The service offers the same value prices and betting opportunities as the main WBX website, a spokesman confirmed this week.
Early users of the mobile facility could benefit from launch promotions that include BlackBerry Storm or an Apple iPhone.
WBX launched in late 2006 and has handled over a billion sterling in betting exchange action since then, including GBP 500 million in 2008 alone. The company claims its success is due to quality customer service and one of the most competitive commission rate structures amongst the major bet exchanges.
Management claims that it recently carried out a study on the betting activity of all WBX members, comparing the commission payable with that of industry leader Betfair. WBX claims that it found that WBX members would have paid 35 percent more commission at Betfair. Unlike Betfair, WBX clients are not subject to a Premium Charge, saving up to a further 20 percent on gross profits.
"WBX believes that such a policy is against the spirit of a person to person bet exchange," said the spokesman. "By positioning itself against its customers, Betfair has taken a step backwards towards a bookmaker business model. In contrast, WBX does not have a financial interest in the outcome of its Members' bets and it does not penalise its Members no matter how skilled or lucky they are."
WBX also claims that its prices are typically better than those available from traditional bookmakers, often by more than 20 percent. A recent review by World Online Sports Bookmakers (WOSB) gave WBX top marks in its Odds Payout Ratings. WOSB is an independent body and their rating is based on a review consisting of more than 150 000 observations.
Licensed and regulated in the UK by the Gambling Commission, WBX has made a significant contribution of over GBP1 million to British Horse Racing, responsible gambling initiatives and other statutory contributions.
Iain Turner, PR Manager for WBX said the launch of the mobile service was a response to membership demand, and follows a recent software upgrade. "Members now have access to dutching tools and a fully customisable market view that allows them to view markets in a simplified Sportsbook view," he said. "WBX Members are now also able to deposit and withdraw via Moneybookers in addition to NETeller, debit and credit cards, bank transfer and cheque."