Harrah’s License Company LLC, an affiliate of Harrah’s Entertainment, Inc. (NYSE:HET), has named the United States Playing Card Company and its historic Bicycle® brand an official supplier of the World Series of Poker and to make its revolutionary new Poker Peek™ card the official playing card of the World Series of Poker, subject to regulatory approval.

Under terms of the three year-agreement, USPC will introduce the Poker Peek face style and a special Bicycle-inspired card-back design printed on the company’s KEM brand card stock – widely considered the world’s finest playing-card material – at the 2007 World Series of Poker Presented by Milwaukee’s Best Light.

“As part of this proposed agreement, every table of every World Series of Poker bracelet event will be supplied – every day – with a fresh setup of premier quality KEM cards from USPC,” said Jeffrey Pollack, commissioner of the WSOP. “Our players deserve the best and this is just one more example of how we are working hard to provide them with nothing less.

“We appreciate USPC’s support of the WSOP and welcome them to our family,” said Pollack.

“We’re excited to join forces with the World Series of Poker to bring this new product to the world’s premier gaming event,” said Kenny Robinson, vice president of global marketing for USPC. “The Poker Peek used during the WSOP will be the inspiration for a new deck that will be offered to the public later this year under our Bicycle brand.”

“This is a fun moment in history to bring the 120-year heritage of the Bicycle brand to the most prestigious poker tournament in the world,” said Rob Clendening, brand manager for the Bicycle brand. “The WSOP participants will appreciate the KEM cards on the table, and our millions of consumers worldwide will recognize and appreciate the Bicycle-inspired card-back design and innovative new Poker Peek face style.”

The United States Playing Card Company is a global leader in the production and marketing of playing cards and related products. The Bicycle brand has been the world’s leading playing-card brand for over 120 years, and other well-known USPC brands include KEM®, BEE®, AVIATOR® and HOYLE®. Founded in 1867 as Russell, Morgan and Co., and based in Cincinnati, Ohio, USPC is a wholly owned subsidiary of Jarden Corporation.

For more information on the U.S. Playing card Company, please visit www.usplayingcard.com.

BEE®, BICYCLE®, AVIATOR® and HOYLE® are registered trademarks of The United States Playing card company