Thursday,  November 10, 2011 : MANDALAY HAVE A NEW STAR IN XBINGO
 
Launched only in June this year, and powered by proprietary software, online bingo site overtakes more established sister operation
 
The founders of the Mandalay Gaming internet bingo group, Richard Skelhorn and Alex Holt, are reportedly more than pleased at the performance of their XBingo site, a new venture which launched only in June 2011, powered by proprietary bingo software.
 
The duo have revealed that in just five months XBingo.com has managed to overtake its Dragonfish-powered and much longer established and top earner sister operation, Costa Bingo, which is believed to hold 8 percent of the UK market.
 
Skelhorn says that the new software platform has been specifically designed to cater for international action, and plans are in place for a major promotional program in 2012 extolling its virtues.
 
“Key to the speed of achievement of the brand has been the integration of social media," Skelhorn said this week  "We have always believed in the power of social media and have harnessed a total Facebook marketing strategy for recruitment and awareness, as well as an innovative beta test phase with players recruited via a highly targeted Facebook campaign.
 
“We set out with high ambitions for Xbingo.com.  It is our first brand on our own software platform and we are confident we have a very strong product that will make an impact in new markets going forward," he said, revealing that XBingo's active player base has now overtaken that of sister Costa Bingo.