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Charlie Palmer joins betfair
11/16/09 - Mfuse founder and mobile gambling expert Charlie Palmer is on record as recommending that online gambling operators should treat mobile gambling as seperate business units with dedicated managers rather than as mere add-ons to existing operations, and he illustrated the point this week in joining Internet gambling giant Betfair as mobile operations chief.
Palmer brings considerable experience to Betfair's in-house developed mobile operations, and he will be deploying this in further enhancements and the expansion of the betting group's mobile channel and the integration of its online and mobile products.
“I look forward to developing an already good product into a stand out proposition," said Palmer this week. "My remit will include developing Betfair’s peer-to-peer model and include more social media features for mobile. Mobile technology evolves very quickly and I aim to make betting on mobile an effortless process for Betfair customers.”
Palmer relinquished his role as commercial director at Mfuse earlier this year, and has 15 years of International experience in brand strategy, media and communications planning and business development, working within the design and gaming technology industries.
After completing a Master of Science degree from Cranfield University in the UK, he joined Opel GmbH (General Motors) in Germany as a design consultant where he implemented the use of concurrent CACD (computer-aided conceptual design) techniques, improving communication between engineering and conceptual design departments, resulting in greatly reduced design lead times.
Returning to the UK in 1998, Palmer set up the digital design and marketing consultancy ECRV Limited specialising in developing advanced modeling concepts, animation and marketing materials for the automotive industry. In 1999, joining the dot com bubble, he founded online search marketing company Formindex.com which became a leading automotive resource.
In 2000, Charles was one of the original employees of Lost Boys UK a Dutch new media company, working between Amsterdam, Berlin and London, and focusing on brand strategy, media, marketing, digital communications and business development. Highlights included mobile strategy for Orange ‘Brand Futures’ and a series of digital campaigns for BBC Worldwide.
In 2002 Palmer founded Mfuse, a mobile gambling technology firm in which he spearheaded the marketing, communication and business development side of the business throughout Europe. Working at Board level Charles was instrumental in the company’s strong growth, bringing in high profile clients including William Hill, Ladbrokes, Sportingbet, Gala Coral Group, Skybet, Paddypower and Betsson among others.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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