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Betterlogic New SportsBetting Venture
Mention the names Andrew Black and Nigel Payne in any Internet gambling circle and they will be immediately recognised as highly respected executives who have had a tremendous influence in eminently successful groups Betfair and Sportingbet. Little surprise therefore that when the two experienced execs are involved in a new enterprise, it is going to capture industry attention.
This week, Betterlogic - the form analysts backed by Black and Payne - signed a strategic co-operation agreement that will see them work with UK sports book services provider Sportradar on a number of collaborative product ventures.
The partnership will initially centre on the integration of Bettorlogic's range of betting and compilation tools within Sportradar's portfolio of sportsbook and media services. Specifically, Bettorlogic's white-label Form Labs – designed to stimulate betting activity amongst sports-book customers – will be made available through Sportradar's extensive customer network alongside their existing statistics, live scores and live multicast products.
Bettorlogic's range of Trader Labs will be similarly embedded, alongside Sportradar's event creation, odds suggestion, odds tracking and resulting services. The first of these will be Bettorlogic's 'Player Lab' tool, analysing the impact of individual players, player combinations and team formations.
The two companies will also collaborate on a range of new product development initiatives, focussed on areas where their joint skills and resources can most effectively create additional value for sports-books and media-owners alike.
Carsten Koerl - Sportradar CEO comments: “As the sports-book landscape becomes increasingly competitive, customer experience, bet stimulation and pricing efficacy are going to become critical considerations for any ambitious operator. In Bettorlogic’s product range, they’ve developed a range of highly innovative tools that address all of these areas and we’re delighted to be able to now include them within our portfolio.”
"This really is the perfect partnership," said Bettorlogic CEO Mike Falconer. "Our stimulation and trader products are a very natural extension to Sportradar's existing portfolio and I think the combination of our analytical expertise, with Sportradar's technological excellence and customer network, makes for a very exciting prospect indeed."
Sportradar is trusted partner to over 300 businesses in 40 countries of diverse size and set up. Starting in 2001 as a one man company operated by a former employee of football giants UEFA and FIFA, the firm has expanded and is now headquartered in Switzerland, with offices in Vienna, Linz, Stockholm, Singapore, Zlin, Mannheim and Gera, employing over 100 highly staff worldwide.
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Gambling News :
Wanajump Launches -
#Wanajump Spanish online and land gambling operator Grupo R. Franco appears to be emulating the William Hill group, announcing this week that it is to begin a start-up accelerator program for innovative entrepreneurs, which it has titled Wanajump.
Coral Launches player proposition betting product -
Digital Sports Tech, a business-to-business software provider of sports betting solutions, has signed a deal with UK online and land sports betting operator Coral to provide an innovative player proposition betting product.
Oshi online casino now accepts fiat currencies -
The Oshi online casino, which started just a year ago as a Bitcoin-denominated operation, has described its expanded activity in a statement this week, noting that in addition to Bitcoin it now accepts fiat currencies and has added new game providers to its roster of suppliers.
New Standards for UK Online Gambling -
Online gambling service and technology providers, along with operators and testing agencies will be studying the new gambling software and technical standards proposal published by the UK Gambling Commission following a public consultation.
Pennsylvania Gambling Bill 1887 returned with additions -
The interaction between the Pennsylvanian House and the state Senate has become increasingly like watching a game of ping pong as the two political establishments wrestle with online gambling legalization and court-ordered tax fixes in the dying days of the current political season.
Mybet Earnings Struggle -
The statement this week reveals that Mybet continued to be hampered by negative trends from historic quarters, making its original performance estimate "unrealistic".
Tom Horn Awarded Malta Gaming License -
Online gambling software provider Tom Horn Gaming has been awarded a Malta Gaming Authority license that permits the company to host and manage Malta-based gaming operators.
Calvin Ayre invests in new Antigua Business Center -
Ayre joined with government officials this week in a ground-breaking ceremony for a five-story centre on Antigua which will be home for the venture. The "green" building will be solar powered and provide employee-friendly services like catering, a gym and child care.
Attack of the Zombies Slot -
Online gambling games developer Genesis Gaming has unveiled its latest game, with a theme based on a horror story of the undead, exploiting the current trend....and just in time for Halloween.
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