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Google Gambling Adwords Allowed in Ireland and Austria
The giant search engine Google has opened up two further national markets - Ireland and Austria - to Adwords following its decision late last year to free up the service to UK advertisers.
Affiliate program Income Access reports that operators with an existing licence for Ireland and Austria may wish to start campaigns in these nations immediately, and it has offered to help operators fast-track the ‘white-listing’ process with Google Adwords.
“Seeing two more Adwords jurisdictions open up to online gaming shows how the industry has matured,” Nicky Senyard, Chief Executive Officer for Income Access, commented.
“These changes in Google’s policy represent a significant opportunity for operators and affiliates to boost their traffic. Through our SEM agency, Income Access offers both parties all the support they need to become ‘white-listed’ in these jurisdictions and deploy Adwords campaigns that are optimised for the iGaming marketplace.”
Income Access noted that affiliates promoting ‘white-listed’ operators in Ireland and Austria can leverage Google Adwords as a traffic source. By using its Affiliate Custom Tracking tools, affiliates can track how certain keywords convert in a referral.
Affiliates can also view their PPC reports against the players that come in and discover which types of players are coming through on which keywords and learn about their lifecycle.
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2 New Christmas Slots For Microgaming -
Microgaming’s jolly game additions this December. Microgaming adds two more games to kick off the festive season, in addition to its action-packed Highlander online slot.
SportsBetting Supreme Court Showdown -
Sports Law, Betting and Integrity leaders convene to preview Supreme Court Showdown. Thought leaders weigh in on Christie vs. NCAA (which in January will shift to Murphy vs. NCAA)
NBA Odds: Heat Can Burn Cavaliers in Cleveland -
The Cleveland Cavaliers (12-7 SU, 6-12-1 ATS) may have turned their season around, but they’ve got a challenging matchup this Tuesday against the Miami Heat (9-9 SU, 7-9-2 ATS), tipping off at 7 PM ET on NBA-TV. Miami is 7-4 SU and 6-5 ATS against the Cavs since LeBron James went back to Cleveland in 2014.
Games Concept Day in Malta -
The Quickfire Games Concept Day is the second full-day workshop to date, the first being held in Gibraltar in July.
AFC’s fight against match-fixing -
The Asian Football Confederation (AFC) has introduced a new AFC integrity mobile application, which will enable fans, players and officials to report possible suspicious activities or provide information concerning match-fixing or corruption to the AFC Integrity Unit.
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