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Betstar has appointed Whybin\TBWA Melbourne as its creative agency
Australian family-owned bookmaker Betstar has appointed Whybin\TBWA Melbourne as its creative agency following a pitch at the end of last year.
The brief includes a creative strategy designed towards growing the bookmaker's member base as well as increasing awareness of the brand. The first campaign to market will be seen within the first quarter of 2012.
Mark Watkin managing director of Whybin\TBWA Melbourne said: "We're delighted to be working with the team at Betstar. There's a real desire for success and the chemistry across the team has been great from the start. We're looking forward to helping Betstar grow and develop their brand."
Alan Eskander managing director of Betstar added: "In the highly competitive wagering market it's important to have an innovative and passionate creative partner, I feel we have found this with Whybin."
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Gambling News :
Amaya FY2016 Trading Update -
The Montreal-based Amaya online gambling group has issued a trading update covering FY 2016 and improving its forecast revenue and earnings numbers.
LeoVegas To Sponsor Leicester Tigers -
The agreement includes official partner accreditation, media space at Welford Road stadium and matchday tickets and VIP hospitality as well as two pitchside perimeter boards from the 2017/18 season and one for duration of the 2016/17 season.
Optima Information Services iShop -
Industry visitors to the recent TVC Bookmakers Trade Fair in Solihull, UK were much taken by Spanish betting technology firm Optima Information Services' iShop product, and the company went on to win the SBC Best Retail Betting Product award with it last month.
CAGAYAN CHIEF MOVES TO REASSURE LICENSEES -
Apparently $4 million is going into improvements of the Authority’s data centre in the Freeport at Cagayan, whilst another $3 million has been earmarked for an upgrade to data infrastructure located outside the Freeport.
New Massachusetts Online Gambling Bill -
It seems that every two years (give or take a few months) Massachusetts state Senator Bruce Tarr flights an online gambling legalization bill in the state Senate.
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