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Bingo Numbers: 3.5 million players noted
A new study by research company Mintel shows that the game of bingo is enjoyed on a regular basis internationally by some 3.5 million punters, and the demographic of those playing the game has shifted towards a younger segment, with 20 percent of players now coming from the 18 to 24 age group.
The 18 to 45 age bracket accounts for 62 percent of all bingo players, with the online version of the game growing fast as live bingo revenues have fallen by 26 percent. There has been a 60 percent increase in the number of people playing bingo online, compared to a 10 percent drop in the number of people visiting live bingo clubs from 2006 until the end of 2008.
The study rates the prospects for online bingo as good, and with major companies becoming increasingly competitive in the online space an increase in advertising activity can be expected.
The study found that Cashcade (recently acquired by Party Gaming), Gamesys's Sun Bingo website, Gala Bingo and William Hill Online were the leaders in online bingo advertising, spending over GBP 10 million on advertising in 2008, while the nearest competing rival bingo brands combined spent less than GBP 5 million.
SunBingo was assessed as the biggest online bingo advertising spender with budgets of GBP 3.2 million, with Cashcade subsidiary Foxy Bingo treading on its heels at GBP 3 million, Gala Bingo on GBP 2.3 million and William Hill Online (WHO) committing GBP 1.6 million to advertising its bingo products.
Party Gaming's bingo adspend was GBP 994 000, Think Bingo spent GBP 786 000, Mecca GBP 342 000 and Littlewoods, Bingos.net, Bingos.co.uk and Buckingham Bingo Club all in the GBP 100 000 bracket.
The report notes that: “As an indication of how the power in the bingo market is shifting towards the online arena, the main investors in main media advertising in 2007 and 2008 have been the major online players.”
Gambling News :
Oink Country Love Slot Launches -
Oink Country Love will have players tapping their feet to the country beat with the lovable Oink Bros, Willy and Chancho, who are trying to win over the heart of Miss Southern Charm in this five by three reel, 45-line online slot.
Tim Chung Wins MPNPT Manchester -
The 288-runner £550 MPNPT Manchester Main Event today crowned its champion, awarding the bulk of the £150,000 total prizepool to the nine players surviving after two days of tournament poker at the Grosvenor Casino.
MPNPT Manchester Day 2 -
Day 2 of the £550 MPNPT Manchester Main Event saw 60 Day 1 survivors (from a total of 288 entries) and three intrepid last-minute registrants sit down to play to the final table.
Day 1B MPN Poker Tour Manchester -
Day 1B of the £550 MPNPT Manchester Main Event saw the field rise to 285, as players took full advantage of the whole-day re-entry period.
Day 1A MPNPT Manchester -
The £150,000 guaranteed MPNPT Manchester kicked off today in style – 74 poker players from all over Europe arriving at the Grosvenor Casino to contend the first of two starting days
Kung Fu Rooster Slot Goes Live -
Celebrate Chinese New Year - 2017 Year of the Rooster. It's time to sweep away any ill-fortune and make way for incoming good luck, with this exciting 12 lines slot game.
Sensational Sixes Slot Goes Live -
Light up Icons like BAR's, black spades, red hearts, blue diamonds, and green clubs. The best part of Sensational Sixes are the three wild icons, for 2X, 4X, and 6X multipliers!
3 New Betsoft Slots -
3 new Betsoft slot Games were also added this week to most online casinos allowing US players.
2017 Bodog Super Millions Poker Open -
The first events on the 105-tournament schedule have already been completed; there are three more tourneys on Thursday’s schedule, with a total of $34,000 in guaranteed prize money waiting to be won.
Pokerstars Pulls Out Of Coloumbia -
Pokerstars Has taken the decision to cease offering real money services to players located in, playing from or resident within Colombia, effective from the 17th of July 2017.
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