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Bingo Numbers: 3.5 million players noted
A new study by research company Mintel shows that the game of bingo is enjoyed on a regular basis internationally by some 3.5 million punters, and the demographic of those playing the game has shifted towards a younger segment, with 20 percent of players now coming from the 18 to 24 age group.
The 18 to 45 age bracket accounts for 62 percent of all bingo players, with the online version of the game growing fast as live bingo revenues have fallen by 26 percent. There has been a 60 percent increase in the number of people playing bingo online, compared to a 10 percent drop in the number of people visiting live bingo clubs from 2006 until the end of 2008.
The study rates the prospects for online bingo as good, and with major companies becoming increasingly competitive in the online space an increase in advertising activity can be expected.
The study found that Cashcade (recently acquired by Party Gaming), Gamesys's Sun Bingo website, Gala Bingo and William Hill Online were the leaders in online bingo advertising, spending over GBP 10 million on advertising in 2008, while the nearest competing rival bingo brands combined spent less than GBP 5 million.
SunBingo was assessed as the biggest online bingo advertising spender with budgets of GBP 3.2 million, with Cashcade subsidiary Foxy Bingo treading on its heels at GBP 3 million, Gala Bingo on GBP 2.3 million and William Hill Online (WHO) committing GBP 1.6 million to advertising its bingo products.
Party Gaming's bingo adspend was GBP 994 000, Think Bingo spent GBP 786 000, Mecca GBP 342 000 and Littlewoods, Bingos.net, Bingos.co.uk and Buckingham Bingo Club all in the GBP 100 000 bracket.
The report notes that: “As an indication of how the power in the bingo market is shifting towards the online arena, the main investors in main media advertising in 2007 and 2008 have been the major online players.”
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$400k Winner at Bodog Casino -
To win, you need to get a pair of Tens or better. Jerry K., however, got a much higher hand than the minimum; he pocketed $397,879 after landing the game’s best possible hand: a royal flush.
NBA : Warriors Win the West; NBA Finals Next -
The Golden State Warriors will play in their third-straight NBA Finals. They completed their sweep of the San Antonio Spurs Monday night, rolling to a 129-115 victory as 12-point road favourites; Golden State opened the season as a –250 chalk to win the Western Conference.
PartyPoker Rakebak -
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NHL Odds: Lone Canadian Team Plays on Friday -
“Stingy” is a word that many have used to describe the Ottawa Senators in Round Three. The Sens know that they’re overmatched against a Pens lineup that features the likes of Sidney Crosby, Evengi Malkin and Phil Kessel, but with determined defensive play, Ottawa managed to frustrate the Penguins on their home ice, stealing one of two games.
NBA Odds: Will Cavaliers Be Rusty in Game 1? -
The Boston Celtics needed seven games to get past the Washington Wizards, but they got the job done Monday night, winning 115-105 as 5.5-point home favourites. Next up: the defending champion Cleveland Cavaliers, who visit the Garden Wednesday night at 8:30 PM ET on TNT.
4 New Microgaming Releases in May 2017 -
Candy Dreams is a 720 ways to win, variable reel game. Players spin on a colorful reel area filled with candy treats, as they play towards enticing bonus triggers.
PKR Company Statement Update -
Microgaming can confirm that David R Taylor and Matthew R M Wild of RSM Restructuring Advisory LLP were appointed Joint Administrators of PKR Ltd and PKR Technologies Limited on 11 May 2017 by the High Court, Chancery Division.
Microgaming Wins The Spark Award 2017 -
The Spark Award celebrates organisations that experiment with ways of working differently. Previous winners include GCHQ and Places for People. It’s a part of Spark the Change, a global movement dedicated to empowering people and building happier workplaces.
NHL Predators First Ever Conference Finals Appearance -
With three of the team’s top four point scorers residing on the blueline, the Nashville Predators have found a strategy that frustrates even the best in the West. After qualifying as the lowest-seeded Western Conference team, the Predators made quick work of the Chicago Blackhawks (4-0) and St. Louis Blues (4-1) in the first two rounds.
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