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Four large bingo affiliate marketers may come together
Four major online bingo affiliate marketers who together claim to generate 80 percent of traffic to bingo websites in the UK are considering a collaborative approach to negotiating reward terms with bingo site operators, reports eGaming Review.
The Bingobase, Bingoport, Superfreebingo and Unlucky For Some bingo portals are apparently in talks under the working title of the Bingo Affiliates Group, and spokesman Chris Wesson told EGR that the group was not trying to intimidate operators, but to develop a better working relationship.
Wesson, who is md of Superfreebingo, said: "What we’re saying is ‘let’s make it fair from the beginning, before you change the rates on us, let’s have a discussion, at least negotiate’”.
That said, however, Wesson also intimated that the superaffiliates should also look at the question of compensation for inactive players referred to operators, who have then "cross-sold" these to other platforms and reactivated them, cutting out the original referers.
One possibility could be a code of best business practice designed with the needs of both operators and affiliates in the Internet bingo industry in mind, suggested Wesson. And he stressed that the priority issue ought to be a clause requiring operators to discuss any proposed change in commission rates beforehand and negotiate with affiliates.
“Historically, affiliates have been one-man bands working from home," Wesson told EGR. "But the industry is changing, growing up, they’re turning their affiliate businesses into proper companies. As a result, super affiliates who drive large volumes of traffic and have recruited people, want to be treated fairly and as any other company would be."
PartyPoker Rakebak -
Partypoker brings back rake back for players. All new ‘partypoker weekly Cashback’ launches.
NHL Odds: Lone Canadian Team Plays on Friday -
“Stingy” is a word that many have used to describe the Ottawa Senators in Round Three. The Sens know that they’re overmatched against a Pens lineup that features the likes of Sidney Crosby, Evengi Malkin and Phil Kessel, but with determined defensive play, Ottawa managed to frustrate the Penguins on their home ice, stealing one of two games.
NBA Odds: Will Cavaliers Be Rusty in Game 1? -
The Boston Celtics needed seven games to get past the Washington Wizards, but they got the job done Monday night, winning 115-105 as 5.5-point home favourites. Next up: the defending champion Cleveland Cavaliers, who visit the Garden Wednesday night at 8:30 PM ET on TNT.
4 New Microgaming Releases in May 2017 -
Candy Dreams is a 720 ways to win, variable reel game. Players spin on a colorful reel area filled with candy treats, as they play towards enticing bonus triggers.
PKR Company Statement Update -
Microgaming can confirm that David R Taylor and Matthew R M Wild of RSM Restructuring Advisory LLP were appointed Joint Administrators of PKR Ltd and PKR Technologies Limited on 11 May 2017 by the High Court, Chancery Division.
Microgaming Wins The Spark Award 2017 -
The Spark Award celebrates organisations that experiment with ways of working differently. Previous winners include GCHQ and Places for People. It’s a part of Spark the Change, a global movement dedicated to empowering people and building happier workplaces.
NHL Predators First Ever Conference Finals Appearance -
With three of the team’s top four point scorers residing on the blueline, the Nashville Predators have found a strategy that frustrates even the best in the West. After qualifying as the lowest-seeded Western Conference team, the Predators made quick work of the Chicago Blackhawks (4-0) and St. Louis Blues (4-1) in the first two rounds.
NBA Odds: Wizards-Celtics at the Garden -
The Washington Wizards are making this a series. They’ve won back-to-back games against the Boston Celtics to knot this second-round matchup at 2-2 with Game 5 at the Garden on Wednesday. TNT has the coverage starting at 8 PM ET.
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