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Four large bingo affiliate marketers may come together
Four major online bingo affiliate marketers who together claim to generate 80 percent of traffic to bingo websites in the UK are considering a collaborative approach to negotiating reward terms with bingo site operators, reports eGaming Review.
The Bingobase, Bingoport, Superfreebingo and Unlucky For Some bingo portals are apparently in talks under the working title of the Bingo Affiliates Group, and spokesman Chris Wesson told EGR that the group was not trying to intimidate operators, but to develop a better working relationship.
Wesson, who is md of Superfreebingo, said: "What we’re saying is ‘let’s make it fair from the beginning, before you change the rates on us, let’s have a discussion, at least negotiate’”.
That said, however, Wesson also intimated that the superaffiliates should also look at the question of compensation for inactive players referred to operators, who have then "cross-sold" these to other platforms and reactivated them, cutting out the original referers.
One possibility could be a code of best business practice designed with the needs of both operators and affiliates in the Internet bingo industry in mind, suggested Wesson. And he stressed that the priority issue ought to be a clause requiring operators to discuss any proposed change in commission rates beforehand and negotiate with affiliates.
“Historically, affiliates have been one-man bands working from home," Wesson told EGR. "But the industry is changing, growing up, they’re turning their affiliate businesses into proper companies. As a result, super affiliates who drive large volumes of traffic and have recruited people, want to be treated fairly and as any other company would be."
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
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