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Four large bingo affiliate marketers may come together
Four major online bingo affiliate marketers who together claim to generate 80 percent of traffic to bingo websites in the UK are considering a collaborative approach to negotiating reward terms with bingo site operators, reports eGaming Review.
The Bingobase, Bingoport, Superfreebingo and Unlucky For Some bingo portals are apparently in talks under the working title of the Bingo Affiliates Group, and spokesman Chris Wesson told EGR that the group was not trying to intimidate operators, but to develop a better working relationship.
Wesson, who is md of Superfreebingo, said: "What we’re saying is ‘let’s make it fair from the beginning, before you change the rates on us, let’s have a discussion, at least negotiate’”.
That said, however, Wesson also intimated that the superaffiliates should also look at the question of compensation for inactive players referred to operators, who have then "cross-sold" these to other platforms and reactivated them, cutting out the original referers.
One possibility could be a code of best business practice designed with the needs of both operators and affiliates in the Internet bingo industry in mind, suggested Wesson. And he stressed that the priority issue ought to be a clause requiring operators to discuss any proposed change in commission rates beforehand and negotiate with affiliates.
“Historically, affiliates have been one-man bands working from home," Wesson told EGR. "But the industry is changing, growing up, they’re turning their affiliate businesses into proper companies. As a result, super affiliates who drive large volumes of traffic and have recruited people, want to be treated fairly and as any other company would be."
New Racing UK free-to-watch show -
Wake up to Luck on Sunday – join Nick Luck and guests for new Racing UK free-to-watch show. BHA Chief Executive Nick Rust to appear on first broadcast this Sunday
MLB Odds: Stroman Gets the Nod Against Royals -
The Toronto Blue Jays (70-80, –20.18 betting units) begin their final home stand of the 2017 campaign this Tuesday when they welcome the Kansas City Royals (73-76, +2.56 units) to Rogers Centre. Sportsnet has the coverage at 7:07 p.m. Eastern.
Microgaming QuickFire enters Coloumbia -
Wplay signs for Quickfire; strategic deal sees Quickfire enter Colombian market. Colombian-licensee Wplay has signed a deal for Quickfire, powered by Microgaming.
Partypoker to sponsor WSOPC Uruguay -
Partypoker to sponsor WSOPC Uruguay in December. Qualify exclusively on partypoker for WSOP Uruguay Main Event. December 7th to 17th in beautiful Punta del Este.
MLB Odds: Jays Hope to Spoil Orioles’ Visit -
The 2017 season is just about over for the Toronto Blue Jays (66-77, –21.19 betting units), but they can play spoiler in Tuesday’s game against the visiting Baltimore Orioles, starting at 7:07 PM ET on Sportsnet.
Money Storm Casino -
Money Storm is not your typical online casino. While many focus on the quantity of games they offer their players, this one is more focused on the quality of their games.
Big Online SLot Win on Ultimate 10X Slot -
At 9.20PM on August 28th, Kasey R was enjoying the new Ultimate 10X three-reel slot at Miami Club. The game has a random 'must win' progressive jackpot that is guaranteed to pay by the time it reaches $25,000
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