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ONLINE CASINO MARKETERS EYE CHATROULETTE
New social networking concept has promotional possibilities
The runaway success of speed-discussion site Chat Roulette.com has prompted wide awake industry marketers to check out the new social networking phenomenon as a possible promotional vehicle.
The brainchild of a 17-year-old Russian named Andrei Ternovskiy, Chat Roulette requires the user to have only an internet connection and a webcam to interact with complete strangers across the world in what the New York Times characterises as a conversational version of “online speed dating”. http://www.nytimes.com/2010/02/21/weekinreview/21bilton.html
Users are faced with a screen for themselves and one for a random selection of other users, and there’s a ‘switch-to-next-stranger’ button available to each, providing the user with a constant stream of diverse and occasionally way-out company.
There’s only one rule – nothing illegal, backed by the threat that illegal or obscene conduct will be reported to the authorities.
Some operators have seen more possibilities in the concept than others, and there have been reports that a dedicated online gambling website based on the Chat Roulette concept is being developed with all the promotional ingenuity and technology that is so abundant in the internet gambling business. Think live dealer, for one.
Quite how such a site will negotiate the often rocky rapids of international legality remains to be seen, but clearly there will be a need for precautions against the under aged and the provision of responsible gambling facilities, along with the sensitive issue of secure payment processing.
Other operators have explored the ancillary SEO and advertising opportunities inherent in the Chat Roulette format and some have joined the membership of the original site.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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