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GTECH G2 introduces innovative CRM software
3/16/10 - Online gambling technology and software provider GTechG2 has introduced an innovative social customer relationship manager (CRM) aid to its Bingo platform.
The new tool enables licensees to send targeted communications to existing players via widgets inside social networks, start pages, blogs and on the desktop, using the new, OOCONNECT platform.
Matt Nash, chief executive of OOSOCIAL said that the easy to implement platform is primarily focused on CRM, but also delivers new customer acquisition via a proprietary ‘syndicated authentication’ technology and Facebook API integration.
Over 17 of GTech G2’s bingo clients, including brands such as Butlins and Littlewoods, have indicated an intention to take the new tool on board.
Andrea Fois, CRM Manager at GTech G2 said “We know that the key to success is in getting the right messages in front of the right people at the right time. OOCONNECT is like a personal broadcast channel direct to every one of our players.”
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Asia Gaming To Showcase Live Dealer Action -
Asia Gaming will be practically demonstrating its live dealer baccarat at the ICE show next month. The Asia-facing online gambling provider is on the expansion trail and intends to make a big impact at the expo and conference in London.
2017 Aussie Millions Event 6 -
Heads up, Boivin faced local pro Joel Feldman, but the Aussie proved to be no match for an on-fire Boivin who dispatched him with the runner up prize of A$78,440.
2017 Ice Totally Gaming -
Next month's ICE Totally Gaming conference and expo will again be a truly international affair, following confirmation by organizers Clarion Gaming that a total of 67 jurisdictions and sovereign states will be represented on the show floor at ExCeL Centre, London.
IGT in 7 Year Deal With Svenska Spel -
#IGT , as legacy #GTECH , has been providing video lottery products and support services to the state-owned monopoly Svenska Spel since 1996, the statement reminds readers.
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