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Betfair to become the ECB's official betting partner
Betfair has signed a sponsorship deal with the England & Wales Cricket Board (ECB) to become the governing body’s official betting partner, reports Marketing Week.
The agreement allows Betfair to use the ECB logo on perimeter boards, sight screens and replay screen advertising. The logo can also be used at product sampling and promotional activity at the eight Test Match Grounds this summer, including the Ashes series against Australia.
In addition, Betfair will continue as the naming sponsor of the ‘Betfair Blimp’, which will be providing Sky Sports television with aerial footage during the Ashes.
The deal strengthens the relationship the betting exchange has with English cricket, extending a Betfair involvement that makes it the official betting partner at all the test match grounds.
Lee Cowles, director of sports, specials and casino at Betfair, says: “This summer’s cricket sponsorship will launch an integrated campaign “to underpin Betfair’s standing as sports fans’ betting company of choice market.”
The deal was negotiated by sports marketing, media, management and services agency Essentially Group.
Betfair’s Australian operation recently sponsored the Australian cricket home series with South Africa
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Pokerstars Bahamas Main and High Roller Results -
The inaugural PokerStars Championship Bahamas saw two big winners crowned this weekend when Christian Harder won the main event for $429,664 and Luc Greenwood took home $779,268 after taking down the $25,750 High Roller event.
High Hopes For Pennsylvania Online Gambling -
Pennsylvania state politicians have wasted no time in getting back to work in the new legislative season, and there is renewed hope for a gambling expansion bill that includes online gambling and daily fantasy sports.
NJ Warns No Federal Online Gambling Ban -
New Jersey Senator and gubernatorial candidate Raymond Lesniak warned that any attempt to overturn a 2011 Department of Justice opinion that the federal Wire Act exclusively governs sports betting would be met with a hard-nosed reaction from his state.
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