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Internet Gambling Keeps Growing

Small wonder there are US states alarmed by the popularity of Internet gambling; the results of a survey released last week by Frost & Sullivan indicate that lottery sales have the potential to increase by 127 percent, plugging holes in state budgets....but that online gambling could be drawing away up to $7 billion due to its popularity with the punters.
 
The survey recommends that lotteries need to retain the exisiting player base whilst attracting new blood from younger generations. The Baby Boomer generation and generations before that grew up playing lotteries, but there is an entire - and younger - generation that does not view lottery as a primary form of entertainment. And this younger set may be more active in online gaming for “free,” enjoy virtual experiences on the Internet, and even indulge in online wagering.
 
Holding existing players could also be under pressure, the survey found. Baby Boomers are passing beyond their primary lottery spending phase as they near retirement. In the United States, peak spending years on lottery games are between the ages of 50 to 64, which means that the mainstay players of lotteries - those who buy the most numbers on a regular basis - could be on the wane.
 
It is therefore necessary for US lotteries to develop a broader player base using more up-to-date demographics.
 
Currently, the most frequent (as opposed to biggest spenders) among US lottery players are 35 years of age or older, with 18 to 24 year-olds having the lowest levels of participation. In addition, women generally have lower rates of participation than men. On average, those who play the lottery have been playing for 12.5 years. 
 
A UCLA study of a cross-section of California players showed that 74 percent of total sales for 18 to 24 year-olds was from scratch tickets. In general, as age increased, interest in scratch games decreased and interest in jackpot games increased.      
 
A 2007 survey of 1 000 U.S.online adults showed that 56 percent “strongly” or “somewhat” believe that it is desirable for lottery gaming to be accessed via the Internet.
 
Overall, Internet gambling is estimated to be about a $15 billion industry worldwide. It is estimated that half of that comes from U.S.players. Although financial transactions with online gambling companies are in general illegal, the numbers show that U.S.players are still participating in widespread Internet wagering. Legalising Internet gaming in the U.S.could raise money, and protect consumers by requiring regulated licensed providers....and lotteries can benefit from actively participating in the national debate regarding legalised US Internet gambling.
 
The study found that prize payout flexibility has been shown to be a key factor in increasing state lottery per capita participation. Logically, better odds and bigger prizes encourage more lottery participation and increase overall sales.
 
The state with the highest per capita sales and profits in 2007, Massachusetts, also had the highest prize payout allocation, returning more than 70  percent (significantly higher than the average) of sales to prize money. 
 
When prize payout reforms are implemented along these lines, the results are overwhelmingly positive: In Florida, sales and profits from scratch tickets more than tripled between 2002 and 2006 after legislation was passed to allow the lottery to increase prize payouts.  Furthermore, a 2003 study found that a dollar in additional advertising for lotteries was accompanied by an average $56 in additional sales. And in New York, after the lottery boosted prize payouts for scratch tickets during 2000, sales grew by 223 percent over seven years, and profits increased by 257 percent from approximately $188 million to $671 million. 
 
More recently, North Carolina increased prize-payout percentages in 2007, and during July through September of 2008, the lottery transferred $20 million more to state education than for the same period in 2007. Georgia, which has the third highest per capita sales in the nation, also has one of the highest prize payout percentages at 62 percent.
 
Survey detail at: http://www.frost.com/prod/servlet/market-insight-top.pag?docid=164110040



Gambling News :

Keimo Suominen Wins MPNPT Tallinn 2017 Main Event - Finnish online qualifier Keimo Suominen has taken the mantle of MPNPT Tallinn Champion from last year’s winner Ranno Sootla, winning €45,200 after a heads up deal with Davis Modans. They’d outlasted a field of 534; the total prize pool reached €258,990 – well over its €150,000 guarantee.

Foxium chooses Microgaming’s Quickfire platform - Game developer Foxium is integrating with the Quickfire platform via an exclusive deal.

14 Left in MPNPT Tallinn Main Event - All 14 players who have made it to the end of Day 2 in the MPN Poker Tour Tallinn Main Event can now consider themselves to have officially run deep.

Day 2 of the MPNPT Tallinn Main Event - Day 1b of the MPN Poker Tour 2017 Tallinn Main Event easily surpassed the tournament’s €150,000 guarantee on its own. Yesterday’s 416 entries brought the total number so far up to 522

Michael Myers is back in Halloween Slot Machine - Get ready for a blood-curdling adventure with Microgaming’s latest offering – Halloween Follow Annie, Lynda, Doctor Loomis, and our heroine Laurie as they try to survive the ultimate horror movie villain, Michael Myers.

Joe Fortune new Rewards Program - Once you sign up, you’re automatically enrolled in the rewards program – and that’s when the epic journey begins. You’ll start earning Adventure Miles immediately, and can embark on the quest of a lifetime: To get paid to play, which stays true to the rewards program’s slogan, ‘Play More Get More’.

Day 1a MPN Poker Tour Tallinn Main Event - Day 1a brought 106 entries into the €550 Main Event, with nearly as many players turning out for the last €35 super satellite into tomorrow’s Day 1b

NHL Odds: Toronto Maple Leafs vs. Washington Capitals on Tuesday - Auston Matthews and the Toronto Maple Leafs touch down in DC this Tuesday (7 PM ET on TSN) as one of the hottest teams in the NHL. They've tallied a ridiculous 26 goals through only five games played; that's more than five goals scored per game on average. They'll be up against an equally potent Washington Capitals team.

Pro League Reveals Sportradar Contract Details - The partnership between the PLC and Sportradar aims to provide a high-quality level of service to all Arabian Gulf League stakeholders in addition to making verified official data about players performances available to coaching and scouting staff and supplying match information to media outlets.

NFL Odds: Steelers Visit Undefeated Chiefs #TNF - The Kansas City Chiefs (5-0 SU and ATS) have been flawless as an NFL pick thus far. Their chances of remaining undefeated in Week 6 look good; after opening at –4.5, Kansas City is a 5-point home chalk for Sunday’s game against the Pittsburgh Steelers (3-2 SU, 2-3 ATS), beginning at 4:25 PM ET on CBS.

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