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Smart online gambling operators will be paying a lot more attention to the security of player information on their websites - and those who are making such information available to third parties will have pause for thought - following the results of a YouGov study earlier this year in collaboration with VeriSign.
The research initiative showed once again that trust and the security of personal information are key demands from the online gambling public, and that punters will move to rival sites with safer systems if they feel that their trust at a particular website has been betrayed. 

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The resulting impact on business and reputation can be considerable.
YouGov's NPS (Net Promoter Score) as given by respondents showed that Internet gambling operators may have a hill to climb in achieving a better reputation. The NPS is a measurement scale that uses the answers of respondents to classify them as positive about a subject ('promoters'); neutral ('passive') or negative and critical ('detractors').... and the YouGov study showed that the latter group were significantly dominant when it came to online gambling.
Some 45 percent of the online gambling respondents fell into the negative category, resulting in an overall NPS rating of -27 percent - the lowest of any sector surveyed by YouGov. Although there were other contributory factors, such as customer relations weaknesses, the main criticism centred on reservations regarding the safety of personal information given to gambling operators.
The conclusion is obvious - if online players form the perception that their personal information may not be safe, it can be damaging to an online gambling operator.
In June this year YouGov and VeriSign released statistics which showed that 91 percent of Britons are concerned about identity theft in general, and more than two thirds (86 percent) would prefer using sites that actively engage them in protecting their online identity.
In addition, 79 percent of consumers would like better systems in place to protect them against identity theft, and 82 percent agreed they would take on more responsibility to protect their online identities, even if it meant an extra step on their part. 

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These latest findings suggest that consumers are ready for extra preventative measures that are on the market today, such as two-factor authentication.
Costs and reputation damage associated with identity theft are significant to both consumers and businesses, the survey found.
According to the Identity Fraud Steering Committee (IFSC), the cost of identity fraud to the UK economy is GBP 1.2 billion, or around GBP 25 for every adult in Britain. And credit reference agency Experian estimates that it takes an average of 467 days to discover you’re a victim of ID fraud and another 300 hours to fully reverse the damage done.
Ninety percent of consumers said that ensuring that no one else can gain access to their account to defraud them is a serious concern. In fact, 81 percent of consumers would not make a transaction on a Web site where there are any doubts as to the effectiveness of measures in place to protect their online identity.

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Gambling News :

Tom Horn Awarded Malta Gaming License - Online gambling software provider Tom Horn Gaming has been awarded a Malta Gaming Authority license that permits the company to host and manage Malta-based gaming operators.

Calvin Ayre invests in new Antigua Business Center - Ayre joined with government officials this week in a ground-breaking ceremony for a five-story centre on Antigua which will be home for the venture. The "green" building will be solar powered and provide employee-friendly services like catering, a gym and child care.

Attack of the Zombies Slot - Online gambling games developer Genesis Gaming has unveiled its latest game, with a theme based on a horror story of the undead, exploiting the current trend....and just in time for Halloween.

Why is FullFlush Poker Still Down - Its now almost a month since Full Flush Poker went offline "for a platform upgrade" and stopped communicating with its reportedly many unpaid and unhappy players. All trace of the operator - and means to communicate with it - have vanished.

Time Running Our For Pennsylvanian online gambling - Hopes that this week would see the Pennsylvanian Senate voting on an online gambling and DFS legalization bill already passed by the House four months ago dwindled Wednesday when no progress was made and the legislatures season officially closed.

Yggdrasil Gaming Expanding - The Swedish online gambling games developer Yggdrasil Gaming is to establish a new parent company and expand its Stockholm office as it bolsters its presence in Sweden with a raft of new hires.

FanDuel and DraftKings Settle With NY Attorney General - Speculation earlier this week that daily fantasy sports market leaders FanDuel and DraftKings were about to agree a settlement on consumer fraud suits prepared by the New York AG was confirmed Tuesday when a $12 million settlement was announced.

Stan james Now Live With EPOS - The company switched to the Optima server less system across its entire estate in July after previously using Optima EPOS technology. The switch was completed early this (October) month and has already delivered noteworthy savings for the company.

Singapore Online Gambling Ban Begins - Singapore media reports indicated Tuesday that restricted online gambling services offered by the Singapore Pools have started online operations, whilst Singapore Turf Club will commence online betting activity on November 15.

Chinese police action against Crown Resorts Widens - In addition to the 18 Crown employees still held after their arrest last week, it now appears that the police questioned 87 Crown punters and junket organizers, detaining 10 of the latter.

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