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PERSONAL INFO SAFETY A MAJOR PRIORITY FOR ONLINE GAMBLERS

Smart online gambling operators will be paying a lot more attention to the security of player information on their websites - and those who are making such information available to third parties will have pause for thought - following the results of a YouGov study earlier this year in collaboration with VeriSign.
 
The research initiative showed once again that trust and the security of personal information are key demands from the online gambling public, and that punters will move to rival sites with safer systems if they feel that their trust at a particular website has been betrayed. 

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The resulting impact on business and reputation can be considerable.
 
YouGov's NPS (Net Promoter Score) as given by respondents showed that Internet gambling operators may have a hill to climb in achieving a better reputation. The NPS is a measurement scale that uses the answers of respondents to classify them as positive about a subject ('promoters'); neutral ('passive') or negative and critical ('detractors').... and the YouGov study showed that the latter group were significantly dominant when it came to online gambling.
 
Some 45 percent of the online gambling respondents fell into the negative category, resulting in an overall NPS rating of -27 percent - the lowest of any sector surveyed by YouGov. Although there were other contributory factors, such as customer relations weaknesses, the main criticism centred on reservations regarding the safety of personal information given to gambling operators.
 
The conclusion is obvious - if online players form the perception that their personal information may not be safe, it can be damaging to an online gambling operator.
 
In June this year YouGov and VeriSign released statistics which showed that 91 percent of Britons are concerned about identity theft in general, and more than two thirds (86 percent) would prefer using sites that actively engage them in protecting their online identity.
 
In addition, 79 percent of consumers would like better systems in place to protect them against identity theft, and 82 percent agreed they would take on more responsibility to protect their online identities, even if it meant an extra step on their part. 

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These latest findings suggest that consumers are ready for extra preventative measures that are on the market today, such as two-factor authentication.
 
Costs and reputation damage associated with identity theft are significant to both consumers and businesses, the survey found.
 
According to the Identity Fraud Steering Committee (IFSC), the cost of identity fraud to the UK economy is GBP 1.2 billion, or around GBP 25 for every adult in Britain. And credit reference agency Experian estimates that it takes an average of 467 days to discover you’re a victim of ID fraud and another 300 hours to fully reverse the damage done.
 
Ninety percent of consumers said that ensuring that no one else can gain access to their account to defraud them is a serious concern. In fact, 81 percent of consumers would not make a transaction on a Web site where there are any doubts as to the effectiveness of measures in place to protect their online identity.



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US$30M DUBAI WORLD CUP - Racecourse Media Group and Meydan to showcase world’s richest raceday to more than 150 territories The Dubai World Cup is the first horse race to be broadcast live on airlines and cruise lines

NHL Odds: Forsberg Faces Elliott in Nashville - The last time the Nashville Predators played against the Calgary Flames, Calgary had a 4-1 lead five minutes into the second period. Nashville responded with four back-to-back goals, including a hat trick from centreman Filip Forsberg. Both teams went into overtime with five goals, and Calgary defenseman Mark Giordano (12 goals, 22 assists) scored the winning goal.

Sit & Go 2.0 launched online exclusively at Americas Cardroom - Get ready to cheer like a champion before the first flop is even dealt. The much-anticipated Sit & Go 2.0 is now launched online exclusively at Americas Cardroom and Sit & Go players are reaping the benefits of the next evolution of poker.

NBA Odds: Hawks, Wiz in Southeast Showdown - The Washington Wizards (42-27 SU, 36-32-1 ATS) can pretty much secure the Southeast Division title with a win Wednesday night over the Atlanta Hawks (37-32 SU, 31-38 ATS). Tip-off is at 8 PM ET on ESPN; the Wizards lead Atlanta by five games with less than a month remaining before the playoffs.

Mega Moolah progressive jackpot Hit Again - Microgaming’s Mega Moolah progressive jackpot slot has been hit yet again at just over €6.6 million!

NBA Odds: Clippers Try to Slow Down Bucks in LA - Milwaukee Bucks small forward Giannis Antetokounmpo and Los Angeles Clippers power forward Blake Griffin are two of the most talented and versatile forwards in the NBA. The two lead their teams into battle on Wednesday in Los Angeles.

NCAAB Odds: SMU Hosts Tulsa With AAC Title on the Line - There aren’t too many college basketball teams more profitable than the SMU Mustangs (25-4 SU, 18-5-1 ATS). They host the Tulsa Golden Hurricane (14-14 SU, 15-12 ATS) this Thursday night, tipping off at 8 PM ET on CBSSN.

NHL Odds: Canadiens Welcome Islanders Tonight - The Montreal Canadiens (32-20-8) welcome the New York Islanders (28-21-10) on Thursday (7:30 PM ET on SNE). After getting their first victory under new head coach Claude Julien, the Canadiens will look to build on that momentum against a red-hot Islanders team.

NHL Odds: Reeling Flyers Seek Relief in Pittsburgh - #nhl The Philadelphia Flyers have been a bit off since the holidays. They’ve won just eight games since the Christmas break, and now they’ve got a tough one coming up this Saturday night against the Pittsburgh Penguins.

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