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Tombola Bingo Ads Banned

Online gambling marketers should again take note of the UK Advertising Standards Association's sensitivity to ads that might appeal to the underaged following its latest bans.
 
A six figure integrated TV, radio, press and online advertising campaign crafted by the JDA agency for Tombola Bingo was dislocated following a complaint that the material might appeal to youngsters.
 
The full details are published at http://www.asa.org.uk/asa/adjudications/Public/TF_ADJ_45996.htm, but in essence there were issues with two ads in the campaign.
 
The first ad showed "Tombola world" which was populated by an assortment of fairground attractions, including a ferris wheel, a big top and a rollercoaster.  Animated, brightly coloured bingo balls were shown on each of the different rides and bouncing around the fairground.  On-screen text at the start of the ad stated "18+.  Terms apply.  £10 deposit required.  gambleaware.co.uk".  The voice-over said "Every day, thousands of people join in the fun at Tombola.co.uk.  With over 35 chat rooms to choose from, you can join the ride, make new friends and play your favourite bingo games.  Plus join now for more chances to WIN with up to £25 Money Match!".  The voice-over continued "tombola.co.uk where the fun goes on and on".   The claim was repeated as on-screen text.
 
The second ad showed the same fairground scene with the brightly coloured, animated bingo balls.  It also featured a hot air balloon and a 'battleship'.  On-screen text at the start of the ad stated "18+.  Terms apply.  £10 deposit required.  gambleaware.co.uk".  The voice-over said "With loads of great prizes to be won, thousands of people are joining in the fun at tombola.co.uk.  We've got exclusive games you won't find anywhere else.  Play longer for less with Bingo-lite from just 2p a ticket.  See if you can sink the fleet with Battleships.  Why not try your hand with Cinco?  Or stick to your favourite bingo games.  Plus join now for more chances to WIN with up to £25 Money Match!".  The voice-over continued "tombola.co.uk where the fun goes on and on".  The claim was repeated as on-screen text.
 
The complaint was that the content of the material was such that it would appeal to minors.
 
Tombola protested that its intention had been to create ads that acted as a metaphor for the online bingo experience and which would attract new bingo players but not attract a younger audience. The ads had been running for some weeks without any complaints, and the company had no interest in targeting or appealing to under 18s; the ads were targeted on an adult audience and the company took rigorous steps to ensure that under 18s were unable to play on the Tombola site. 
 
Nevertheless, the ruling went against the group, and the ads were banned. 

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Interwetten 2016 Earnings Results - Privately-owned online sports betting operator Interwetten delivered robust full year results for the 2016 fiscal period, in which the company has almost achieved doubling its revenues over the past four years, success it attributes to its in-house developed platform

EU Online Gambling Tax Harmoney Dead - Tax expert says European Court of Justice Attorney General's opinion on UK-Gibraltar litigation signals that EU courts are happy for individual member states to impose their own laws on online gambling.

Jack Lam Facing Big Fines in the Philippines - It's going to be costly for Macau online gambling and junket tycoon Jack Lam to return to the Philippines following his rather hurried departure last year with allegations of economic sabotage, bribery and tax evasion swirling around him.

Walter Merricks Term As Gambing Commissioner Extended - The UK Government has extended Walter Merricks’ term as Commissioner of the Gambling Commission for a further year, ending December 31, 2017.

Loot’enKhamun Pays $3.8 Million Jackpot - A London-based construction worker’s year got off to a great start when he hit the Loot’enKhamun jackpot at bwin casino.

PlaySugarHouse To Carry Konami Content - Content provider Konami will provide its Gypsy Fire and Fortune Stacks slot games to Rush Street Interactive-operated PlaySugarHouse.com on an exclusive basis in the New Jersey real-money online and mobile wagering market.

ITF TERMINATES BETWAY SPONSORSHIP DEAL - The International Tennis Federation (ITF) has reportedly terminated Betway’s three-year sponsorship partnership as an extension to their anti-match fixing and sports integrity policy.

GSA To Launch European division - The expansion enables the GSA to better focus on the regional needs of its members outside of North America and underscores its recognition and commitment to growing European membership.

Paddy Power Trading Update - Company prevails despite adverse sports and US election results; Trump success cost the group GBP 5 million, whilst punter successes took another GBP 40 million in Q4-2016.

Tabcorp SunBets project - The details were revealed this week in an IT News article quoting Tabcorp's chief information officer, Kim Wenn, who described the SunBets project as Tabcorp's biggest global venture yet.

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