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Tombola Bingo Ads Banned
Online gambling marketers should again take note of the UK Advertising Standards Association's sensitivity to ads that might appeal to the underaged following its latest bans.
A six figure integrated TV, radio, press and online advertising campaign crafted by the JDA agency for Tombola Bingo was dislocated following a complaint that the material might appeal to youngsters.
The first ad showed "Tombola world" which was populated by an assortment of fairground attractions, including a ferris wheel, a big top and a rollercoaster. Animated, brightly coloured bingo balls were shown on each of the different rides and bouncing around the fairground. On-screen text at the start of the ad stated "18+. Terms apply. £10 deposit required. gambleaware.co.uk". The voice-over said "Every day, thousands of people join in the fun at Tombola.co.uk. With over 35 chat rooms to choose from, you can join the ride, make new friends and play your favourite bingo games. Plus join now for more chances to WIN with up to £25 Money Match!". The voice-over continued "tombola.co.uk where the fun goes on and on". The claim was repeated as on-screen text.
The second ad showed the same fairground scene with the brightly coloured, animated bingo balls. It also featured a hot air balloon and a 'battleship'. On-screen text at the start of the ad stated "18+. Terms apply. £10 deposit required. gambleaware.co.uk". The voice-over said "With loads of great prizes to be won, thousands of people are joining in the fun at tombola.co.uk. We've got exclusive games you won't find anywhere else. Play longer for less with Bingo-lite from just 2p a ticket. See if you can sink the fleet with Battleships. Why not try your hand with Cinco? Or stick to your favourite bingo games. Plus join now for more chances to WIN with up to £25 Money Match!". The voice-over continued "tombola.co.uk where the fun goes on and on". The claim was repeated as on-screen text.
The complaint was that the content of the material was such that it would appeal to minors.
Tombola protested that its intention had been to create ads that acted as a metaphor for the online bingo experience and which would attract new bingo players but not attract a younger audience. The ads had been running for some weeks without any complaints, and the company had no interest in targeting or appealing to under 18s; the ads were targeted on an adult audience and the company took rigorous steps to ensure that under 18s were unable to play on the Tombola site.
Nevertheless, the ruling went against the group, and the ads were banned.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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