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Unibet Gets Into B2B Sector

2/17/10 - B2B (Business to Business) activity appears to be the area of choice into which major online gambling groups are expanding, with Unibet the latest to announce its involvement.  The company has kicked off its new service with a deal with Ålands Penningautomatförening (Paf), licensed by the Åland Provincial Government, for the provision of a full sports betting solution.
Unibet joins a growing number of Internet gambling groups offering more than just gambling to their own punters. Dragonfish, the b2b subsidiary is making significant contributions to its parent's business performance with a series of important deals, whilst Bwin has been using the Ongame Network for the same purpose.
Paddy Power operates through Airton Risk, with the French monopoly the PMU as an impressive client, and Betsson has recently made much of its push into the sector through Betsson Business Solutions. Industry giant Party Gaming also ventured outside its normal area of activity recently with its b2b deal to provide online poker and casino facilities to the Danish state gambling monopoly Danske Spil. 
Unibet's 3 year agreement will see it provide Paf with a fully serviced sports betting solution which will also be offered to external customers.
The scope of the services includes odds compiling and risk management on an in-house developed proprietary system for fixed odds betting. Paf will also become a customer in the fast growing sports betting pool products SuperToto and SuperScore offered by Unibet.
Gross Gaming Revenue for the global sports betting market is estimated by independent analysts to be US$ 40.9 billion for 2009 and the forecast for 2012 is that the global sports betting market will grow to US$ 43.4 billion, a statement from Unibet revealed this week. The company says it has initiated investigations on how to structure the Unibet b2b business in order to protect the integrity of the customers and maximise the shareholder value to the Unibet shareholders.
“With our extensive Live Betting offer with over 2 000 live events per month and our in-house risk management we have a very strong offer," said Unibet chief executive Petter Nylander, describing the sector as "...this large opportunity market."
Anders Ingves, CEO of Paf, commented: “Paf will continue to grow internationally and this investment strengthens our offering long term. This Agreement will be important for Paf and our customers. Through our partnership with Unibet, we gain access to the best betting platform in the business”.
Paf also uses Net Entertainment's CasinoModule online gambling systrem, provided under licence last year.

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Gambling News :

William Hill Chairman Not Stepping Down - There are no plans for Gareth to step down. He is leading the CEO search process, which is well advanced, and is working with Philip Bowcock to deliver the key priorities for the business.

Canadian Lottery Looking at Online Gambling - The reaction of other provinces is not known, but the Newfoundland and Labrador government was apparently less than enthusiastic about the prospect, which it did not regard as a priority.

Red Riding Hood Online Slot Launched - The game, which has already attracted much preview interest, is part of the developers Fairytale Legends series, which the company plans to expand with further titles in 2017.

Super Heroes Slot Launches - When the feature is triggered, two of the heroes appear on each side of the screen to boost winnings. During free spins, heroes are triggered on every spin, with their super powers growing stronger each time.

SIS Stream To Deliver racing games to online customers - Online and retail betting industry provider SIS has signed a multi-year deal that harnesses the power of its SIS Stream product to deliver 49s-branded racing games to online customers.

Playngo in Deal With Betclic Everest Group - Swedish online gambling games developer Play’n GO has signed an agreement with the Betclic Everest Group that will see its full suite of games rolled out across the French group’s online casino brands.

2016 Italian Poker Tour main event in Malta - After besting a field of 775, many of them respected aces, Austrian poker pro Ismael Bojang claimed the main prize of Euro 101,940 over the weekend in the eighth edition of the Euro 1,100 buy-in Italian Poker Tour main event in Malta.

Betradar in Deal with OPAP - Sports betting data and analytics provider Betradar has inked a live betting supply deal with the major Greek licensed retail and online gambling operator OPAP.

2016 888poker Make It Big Tournament - A relatively unknown Hong Kong poker player, Ka Him Li (21), claimed victory after a two-way chop in the main event at the inaugural 888poker “Make It Big” live poker festival at the Aspers Casino in London over the weekend, earning the top prize of GBP 45,300.

Lightning Box Games in deal with WIlliam Hill - Sydney-based slot design specialist Lightning Box Games has signed an agreement to supply its content to William Hill’s licensed betting offices in the UK.

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