12Bet Sponsors Crystal Palace Sradium

Said to be first gambling-linked stadium sponsorship deal in the Premier League
Another football sponsorship in the lead up to the Premier League season was signed between Crystal Palace Football Club and 12BET this month.
Under the terms of the deal, which has been described as "ground-breaking for the club", 12BET becomes the Eagles’ new stadium sponsor and official betting partner.
Crystal Palace Chairman Steve Parish said he was delighted to name 12BET as their new stadium sponsor and looks forward to a successful and long-term partnership between the two parties.  
"As the club returns to the Premier League, there is great excitement at what can be achieved on and off the pitch and on behalf of our owners I have great pleasure in welcoming our first ever stadium sponsor to our corporate family," Parish said.
“We are delighted to be the first company in our sector to pull off a stadium sponsorship deal in the Premier League,” added Rory Anderson, chief executive officer of 12BET. “12BET are an in-play football betting specialist, so to have a Premier League stadium associated with our brand is a real coup for us. Crystal Palace is a great club with a fantastic history and I am very much looking forward to sampling the atmosphere at Selhurst Park.”