Wednesday November 7,2012 : 12BET LAUNCHES MOBILE INTERFACE
Design challenge in displaying all desktop info on smartphone screen
Online bookmaker 12BET has launched a ONEworks-developed HTML5-based smart phone interface allowing punters to view the same betting information and types on their smartphone as they experience on the desktop version.
The newly-developed interface is compatible with the iOS and Android platform.
Rory Anderson, CEO, Europe for 12BET comments: “Our In-play football capability is our strength, so being able to clearly display all that information on to a smaller screen was of paramount importance and a huge design challenge. I am delighted with the final product delivered to us by ONEworks.
“The navigation is clean and intuitive and based on initial testing, we estimate that up to 10 percent of our active user base will try the new platform by the end of December, with further growth into 2013.”