Betfair sponsor of 2013 World Championship

Named  title sponsor of 2013 World Championship
Betfair has expanded its support of snooker being named as title sponsor of the Snooker World Championship 2013 due to be held at the Sheffield Crucible Theatre from April 20, 2013.
Chairmain of the World Snooker Championship, Barry Hearn said:  "Betfair has shown tremendous support for our events this season and the exposure they have already gained for their brand on a worldwide scale has been phenomenal.  The World Championship is guaranteed at least 120 hours of coverage from the BBC and a global audience of 360 million."
Barry Orr, Betfair spokesperson added: "We are delighted to be extending our partnership with World Snooker, and the opportunity to further increase our commitment to the sport through title sponsorship of this marquee event is an exciting prospect."
The World Snooker Championship is regarded as the leading professional snooker tournament in terms of both prize money and ranking points.