03/21/2012 : ONLINE GAMBLING FIRM TO UP ITS GAME WITH VIDEOSTREAMING ACQUISITION
2UP Gaming plc to acquire European video streaming specialist Streamark
The Queensland-based Australian listed online gaming and entertainment company 2UP Gaming plc has inked a memorandum of understanding to acquire European based video streaming business Streamark.
Streamark develops applications based on streaming video, tracking and communications technologies for mobile telecom operators, TV network and cable operators and hardware manufacturers.
2UP business development director, Peter Flynn, says the acquisition has strategic importance for the company as it allows the live streaming of content at a faster pace and reduced rate.
“The Streamark technology gives 2UP a significant competitive advantage with a number of our live dealer gambling products delivered directly to mobile phones and tablets,” Flynn said this week.
“The biggest advantage of Streamark is its positioning and technology within the exploding internet protocol TV (IPTV) market and the ability to license their products.
“This is a new frontier for many businesses and start-ups in the delivery of content to mobiles, a sector in which Streamark provides a number of solutions including integrated billing and advertising services.”
The number of global IPTV subscribers is expected to grow from 28 million in 2009 to 83 million in 2013 with market revenues forecast to grow from US$12 billion to $38 billion in the same period, Flynn claims.
Emerging markets such as China and India have embraced new smart phone technologies and created enormous opportunities with limited bandwidth.
“Streamark’s technology can deliver HD video streaming for as little as 2mbps, compared with 20mpbs for standard broadcast, or 8mbps for one of the existing top mobile streaming providers,” Flynn says.
“Its unique live video streaming technology can be used across a wide range of handsets such as Apple, Android, Symbian, Blackberry and WinMobile, running on mobile bandwidths EDGE, GPRS, to 3G and 4G.
“It’s a complete end-to-end solution that takes care of all the aspects of running a full IPTV service and a perfect fit for 2UP’s product offering.”
PC World in Romania tested Streamark’s seamless pre-encoding optimising software in May 2011and found it provided a better and clearer image at a lower bandwidth as compared to other IPTV solutions.
2UP has announced it is finalising a number of other potential acquisitions and a major capital raising from a substantial private equity firm.
The acquisitions include DBG Poker and Asian pool betting company ToteDaddy, and 2UP is also in negotiations for a joint venture with an online lottery company, Flynn revealed.
2UP Gaming plc has a fully functional online casino incorporating a number of gaming and wagering products.