Friday, January 8, 2016 : 888 PUTS THE B2B EMPHASIS ON THE CASINOFLEX BRAND
Dragonfish brand relegated to bingo and poker.
The UK online gambling group 888 Holdings has been doing some brand switching in its business to business division, giving more emphasis to the CasinoFlex brand and relegating the formerly dominant Dragonfish identity to B2B poker and bingo.
The division sees the CasinoFlex turnkey product as a solution for smaller operators, but one which has the capacity to provide all their needs as they grow and develop. Previously used mainly to add an online casino component to Dragonfish licensees' bingo platforms, the CasinoFlex brand is now the vehicle for a more rounded offering to operators and can in addition be deployed as a standalone product.
In the recent past CasinoFlex has proved popular in the operator market as a fully managed, customised solution that features a wide range of options and services that includes financial, marketing and customer relations management, and an extensive inventory of quality games deliverable through both desktop and mobile channels.