Eleven day festivals will be launched throughout the year.
888Pokers new series of 11-day live poker tournaments staggered over the year should prove again the value of this strategy in attracting players to internet poker through online satellites, and for creating greater brand awareness.
888live Festivals will be held at different locations three times a year and kicks off with the inaugural tournament in Londons  Aspers Casino from October 13-23.
The company has promised that there will be bounties, a high roller competition and a sizeable guaranteed prize pool main event on the program, detailing a £100,000 guaranteed Opening Event; a £2,000 buy-in High Roller competition; and the £880 buy-in £200,000 guaranteed Main Event.
888Poker ambassador Kara Scott will host the tournament, and the bounty element will target 888 poker professionals like Chris Moorman and Dominik Nitsche.