Wednesday September 5, 2012 : 888.COM DEDICATED LIVE CASINO LAUNCHES
Barely weeks after signing the deal with Evolution, 888.com's live casino is operational
The Evolution agreement to supply 888.com with a live casino has been met just weeks after the deal was inked in July this year.
The arrangement sees Evolution providing live casino games and services to 888’s international operations, with content and services developed at Evolution’s production studios in Riga, Latvia, and features a dedicated 888 dealer team.
“We were one of the first operators to explore the potential of an Evolution dedicated table and we have seen first-hand the ROI this approach can deliver,” said Erez Sadan, head of casino at 888.com. “This gives us full control over branding and the opportunity to maximise player time and loyalty through regular promotions and by building stronger relationships dealers and customers.”
The 888.com live casino is built to exact customer specifications and includes branded wall panelling, carpet and lighting, with a dedicated staffing complement of 50 male and female dealers, all in 888.com livery.
Sebastian Johannisson, head of account management at Evolution, said that six tables will be available initially, made up of one live roulette table and five live blackjack tables, one of which is VIP-branded for high rollers.
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