In Alpha format.

Search engine optimisation (SEO) specialist company 90Digital has entered the bitcoin online casino arena with the launch of Oshi! in Alpha format.

Oshi! utilises the SoftSwiss platform under a Curacao licence and is headed up by founder Nick Garner who has spent time at Betfair and Unibet in the SEO area.

“Having been in the iGaming sector for 10 years, I can see the huge appeal for gambling using Bitcoins,” Garner said.

“We believe there is an opportunity to build a great gambling experience around fun, constant innovation, along with the freedom and privacy that Bitcoin gives users.”

The Oshi! brand takes its inspiration from the likes of  Netflix, Amazon and steam delivering a different feel to the standard Vegas-look online casino.

“The long-term goal for Oshi! will be product first, marketing second. The vast majority of revenues will be channelled back into accelerated development of new gaming experiences to make Oshi! one of the most innovation-led casinos on the Internet,” says Garner.

The new offer will target both recreational and serious members of the gambling community who will enjoy a long-term approach to customer retention and community engagement.