Tuesday August 16,2011 :  Former Microsoft exec hired after eight month search
 
The world's biggest online poker operator, Pokerstars, has announced the appointment of a new chief marketing officer after an eight month international search.
 
The man with the right stuff is Alex Payne, a former adverting exec and 11 year marketing veteran from Microsoft, and he will be responsible for all aspects of consumer marketing across the business.
 
Payne will lead all central and regional marketing divisions at PokerStars and will be based in the Isle of Man headquarters of the group. His remit includes brand promotion and protection, advertising, TV programming productions and media buying, online marketing including paid search, organic search, social media, regional customer relationship management and acquisition, conversion and retention campaigns for online and live poker players.
 
"I am joining an outstanding business, which is the clear leader in its category and has enormous potential ahead of it. Moreover, it's a product in which I have a huge personal passion," Payne said this week.
 
Payne's achievements at Microsoft include creating a US industry standard for online ads with Yahoo! and AOL, launching Windows 7 in Europe, making it the fastest-selling OS ever, and holding market share on Internet Explorer following the European Commission's ruling that all Windows users be offered a choice of competitive browsers.
 
Pokerstars' new marketing chief holds an MBA from INSEAD, and spent ten years in advertising agencies, including OgilvyOne and EHS Brann.