Wednesday August 31,2011 :  Bacardi’s global brand director the man for the job
 
On the back of strong half year results Irish bookmaker Paddy Power has announced the appointment of Christian Woolfenden (33) as its new UK and Irish marketing director.
 
Woolfenden currently holds the position of Global Brand Director for the Bacardi brand and will join Paddy Power at the beginning of December 2011.  Before joining Bacardi in 2008, the marketer worked for eight years at Procter & Gamble in Switzerland and London.
 
The appointment follows the move by Barni Evans, Paddy Power's former Marketing Director, to Australia to head up the marketing for the company’s Australian divisions, Sportsbet and IASbet.
 
Patrick Kennedy, CEO of Paddy Power, said, "I am also delighted that someone of Christian's calibre has agreed to join the Paddy Power team.  He is regarded as one of the top young marketeers in the UK and internationally, and his appointment illustrates both the international ambition of Paddy Power and our continued investment in talent".