Sunday July 10,2011 : Turnkey software provider signs up with Experian
 
Licensees using the Openbet online gambling platform will soon have the benefit of additional anti-fraud and player-verification protection following an agreement between the UK software provider and information services firm Experian.
 
Experian’s identity and fraud tools will be integrated into the OpenBet platform, enabling operators to quickly and easily access player verification and anti-fraud services to check identities and payment details in real-time.
 
This partnership will ensure operators can counteract issues such as money laundering and underage gaming, while minimising instances of identity fraud. As a result, the first-time pass rate for legitimate players at the point of registration will be increased significantly, a company spokesman claimed this week.
 
Nick Mothershaw, director of identity and fraud operations at Experian, said: “By working with OpenBet, we look forward to making a significant contribution to combating validation issues in gaming. The main cause of failed customer signups across the gaming industry is the length of time and margin for error that occurs during player verification. An efficient identification process is essential for maximising the level of trust in customer transactions.”
 
Openbet chief executive David Loveday said that managing identity validation and fraud risk are important challenges. "The integration of Experian’s real-time identity and fraud tools into the OpenBet platform will simplify operators’ business processes and make a considerable difference to their overall performance,” he said.