Saturday August 20,2011 : GunnersGaming created from the alliance
Swedish holding company Betsson AB has announced a three-year deal between its independent B2B division Betsson Business Solutions and professional English Premier League football club Arsenal FC (the Gunners).
Betsson has become the Club's official betting partner and will provide betting services both online under gunnersgaming.com and in-stadia for Arsenal fans through a newly created brand, GunnersGaming by Betsson.
Casino, Poker, Sportsbook and other games will be provided in a complete gaming solution from Betsson with clear Arsenal branding providing exclusive Arsenal specific prizes.
Arsenal Football Club boasts a global fanbase with the highest paid membership in world football comprising just under 200 000 members listed from last season alone.
"We are delighted to be welcoming Betsson on board as an Official Partner of the Club, an experienced and trusted brand who will be delivering this innovative new venture. Through designing a range of gaming products specifically for Arsenal fans, we intend to offer our supporters a valuable and unique experience that we hope will have no rival to our supporters" said Vinai Venkatesham, Arsenal's Head of Global Partnerships
"Signing these kinds of B2B deals with a football club like Arsenal shows what a technically attractive partner Betsson is today. This is also a good opportunity for Betsson to gain a part of the regulated UK market," commented Magnus Silfverberg CEO and President.
The solution, already live, is operated by Betsson Malta Ltd under a Malta licence.