Harrah’s Entertainment To Change name

IPO will bring with it a new corporate identity
Harrah's Entertainment, the American land gambling giant which also operates online sites in the UK through its Harrah's Interactive division, intends to change its title as part of an IPO initiative.
The company intends to raise $610.9 million in an initial public offering this month and will change its corporate name to Caesars Entertainment, according to a filing this week with the U.S. Securities and Exchange Commission.
Harrah’s said it will offer 31.3 million shares of common stock priced between $15 and $17 a share on the Nasdaq National Market under the symbol CZR.  An additional 4.7 million to underwriters will cover over-allotments, the company said.