With estimated 700 million player base, Mahjong may soon rival poker
 
Isle of Man licensed, online mahjong software provider, Mahjong Logic, Ltd has announced the signing of a new licensee, Hero Mahjong.
 
Initially, Hero Mahjong will utilize the 13 tile Hong Kong rule set and target players from Hong Kong, Singapore, Malaysia, Toronto, Vancouver, and also overseas Chinese in Europe. Viewed as the most popular rule set for Mahjong, Hero Mahjong will have an adequate amount of player liquidity riding on the Mahjong Logic backbone which is key to the business.
 
Jonas Alm, Mahjong Logic CEO, said "Hero Mahjong demonstrates a keen understanding for the game of mahjong and are experts when it comes to marketing and attracting new players to their online site."
 
With an estimated 700 million player base many believe it is a matter of time before the online player market rivals that of poker. Hero Mahjong brings an executive team who has experience with establishing poker in Asia along with experts in mahjong and marketing to help continue the explosive growth mahjong has seen in recent years. Hero Mahjong will utilize organized land based tournaments to help popularize their brand and build player base.
 
“The clear advantages in our business are great software, player liquidity and all key game rule sets. Mahjong Logic provides all of this and more with multilingual offerings. Our side can now focus on the site launch in November along with marketing and bringing in a new player base. Having the experience of successfully introducing poker to the Asian market, we are confident that we have the know-how to quickly penetrate new markets in general," said David Jung, ceo Hero Mahjong and former regional marketing director of PokerStars in Asia.