Thursday, October 13, 2011 : A NEW APPROACH TO HIGH STREET BETTING
 
Samvo's betting cafe is aimed at the young and affluent demographic
 
The British office of Asian sports betting group Samvo has launched what it claims is a unique new style of High Street betting in the form of the Samvo Betting Cafés in London's Camden and Hammersmith suburbs.
 
Designed to attract a younger, more affluent punter, the Samvo Betting Café specialises in a relaxed, stylish environment that’s a world away from the current high street offerings, spokesmen claim.
 
Playing its social responsibility cards carefully, the company revealed that it will be donating 5 percent of its profits from the Betting Cafés to selected UK charities.
 
Samvo Bet Broker is a full service betting brand, managed and operated in Britain by what it describes as a "…dynamic team of young high-fliers" with an average age of 28 who are apparently alumni from leading schools and universities.
 
“Traditional betting outlets can be difficult places for casual and virgin gamblers to enter," said marketing manager David Miller this week. "We’ve tried to create an environment that feels as comfortable to a first time caller as to an experienced player. The Samvo Betting Cafés are great places to spend time, enjoy watching sports and place a bet on a wide variety of events.
 
"We’re hoping to grow the market by attracting new players as well as, obviously, enticing players away from our competitors. Being a boutique chain will allow us to shape the feedback of our customers to create a more personalised experience”.
 
Samvo is a global betting organisation founded in 2004, and holds licenses from the Alderney Gaming Commission, the United Kingdom Gaming Commission and the Curacao Gaming Commission. The organisation is headed by Frank Chan, an ex-investment banker educated in the UK and France.