MOBILE GAMBLING MARKET STILL GROWING

Wednesday, September 28, 2011 :  Two new studies confirm that mobile is the place to be
 
Mobile Commerce News reports that two major online gambling studies conducted recently have shown that the online casino gambling industry is still growing… and that an increasing number of people are using their mobile devices to gamble.
 
The publication quotes the most recent study by the respected Forrester Research company, which reported that among American consumers who take part in online gambling, 59 percent use the mobile web.
 
"Furthermore, the results of research performed by H2 Gambling Capital indicated that the growth of the mobile online casino gambling industry is showing no indication of slowing down for many more years. In fact, quite the opposite. The industry should be able to sustain a solid growth rate over many upcoming years," the article notes.
 
The latter study also showed that mobile casino gamblers will be changing their usage patterns over the next five years as some mobile devices such as smartphones and tablets increase in popularity, while other devices are less used.
 
H2 Gambling Capital’s study suggests that by 2015, the mobile gambling market could be worth Euro 5.4 billion, implying an annual growth rate of 19.3 percent. It also indicated that the most popular games will move away from today’s preferred sports betting games, with mobile users leaning increasingly toward mobile bingo, casinos, and poker apps.
 
Today’s mobile gambling market is worth approximately Euro 2.22 billion, a number that the sources say does not include illegal/unauthorised online gambling operations which are difficult to quantify.