Wednesday, October 26, 2011 : UK interactive gambling group in deal with Channel 5
The UK-based interactive gambling group NetPlay TV plc has signed a new five year broadcast agreement with television station Channel 5.
This new agreement follows the strong performance that the company’s brand has achieved for the past two years on the channel.
A company spokesman said this week that NetplayTV has proven that using TV as a customer acquisition tool is a successful model, and the new agreement adds further advertising presence on Channel 5, in addition to its current 23.5 hours teleshopping airtime per week.
Charles Butler, CEO of NetPlayTV, said: "NetPlayTV's relationship with Channel 5 continues to go from strength to strength and this new five year agreement is further testament to this.
“TV has continued to perform well in terms of both the acquisition of new customers and increasing existing customer loyalty. This new agreement will provide continuity of access to a key source of customer acquisitions, both via the web as well as directly into iPhone, which is a channel to market where we are experiencing significant growth.”